Farmer Dave’s CSA
[Spec Campaign]
Sales Letter
Tired of worrying about food recalls?
Get clean, local produce grown, harvested, and quality checked by your friendly neighborhood farmer.
Sign up for Farmer Dave’s CSA and keep your family safe!
Total Food Recalls at Farmer Dave’s: 0
Dear Christine,
When it comes to your family, you are the glue. You make sure everyone is fed, clean, and taken care of. You do the chores, cook, and run errands, always going in with a plan that makes life easier. You steer the ship because that’s what your family needs. You might make it look like a breeze, but I know it’s harder than it looks.
So when you turn on the news and see yet another food recall, you feel totally out of sorts. I get it. Even you don’t have a plan that can stop tainted food from making your kids sick. What can you do to keep them safe?
Lucky for you, there’s a way to take your power back. Hard working mothers like you have reclaimed control by going straight to the source: the local farm.
When you sign up for Farmer Dave’s CSA, you can trust your neighborhood farmer to quality check the food that goes on your table. Don’t put your kids’ safety in the hands of money-hungry corporations.
Say Goodbye to Disease-Ridden Food: It’s Not Worth the Risk
Picture this. You just got back to your cozy home with the kids after a long day. They kick off their shoes and run inside, and you call after them to get a head start on their homework. You walk into the kitchen, turn on the TV, and start prepping tonight’s dinner. Whole wheat pasta and garlicky tomato sauce, with some spinach mixed in when the kids aren’t looking. Getting those greens in is your mom-win of the day. (I always do this).
Just then, the newscaster starts giving a pretty scary update on recent food recalls:
“Breaking,” the anchor begins. “According to the FDA, a massive outbreak of Cyclospora illness from infected iceberg lettuce has quickly spread in 9 states. The source of the contamination, Taylor Fresh Foods, reportedly distributed this recalled lettuce to more than 25 states across the US.”
You turn off the TV, but it’s too late. Your stomach dropped. You’re no longer hungry. How could they let this happen?
You look over at the kids, who sit at their little wooden table quietly working. Your eyes start to water as you think about the world they have to grow up in.
“Really, we can’t even trust lettuce to be safe?” you ask yourself.
You look down at the food you’re preparing. No lettuce. Phew. But there’s that pesky container of spinach you were going to add to the sauce. You toss it straight in the trash.
“You just never know.”
***
A few weeks later, you’re not worried about tainted food anymore. The future looks bright. Like always, you pivoted and found a way to keep your family safe.
How? By going straight to the source.
You load the kids up in your minivan and drive down the road to Farmer Dave’s. As you get close, the thick trees open up and you’re met with a long stretch of bright green fields under the open sky. You see a cute little red barn with a sign above the door that reads “Farmer Dave’s East Street Farm.” Next to the barn sits a sheer grey hoop house.
The kids crowd the window, giggling and pointing out workers running a faded orange tractor through the field. You pull into the bumpy, unpaved parking lot.
You and the kids walk over to the hoop house. Inside, it’s lined with white pop-up tables covered in yellow boxes, all packed full of freshly picked veggies. The crisp fall breeze recedes in this toasty little house, and you’re greeted by a sturdy, no-nonsense woman with a clipboard. She’s your kind of lady. Organized, quick, and confident.
“Welcome in! What’s your last name?” she asks the kids in the tone of a schoolteacher.
They tell her your last name and she goes to the table holding your very first CSA box. It’s bursting with deep purple beets, a bundle of orange carrots, hearty russet potatoes, and best of all: a big, healthy head of bright green curly lettuce. All grown from seed to harvest right there. All clean and safe, from the inside out. She hands you your precious cargo and smiles.
“Enjoy. Welcome to the farm family, hon,” she says warmly.
This time, someone’s looking out for you.
Small Scale Means Big Value: Clean & Simple Farming, the Right Way
At Farmer Dave’s, your food is safe and secure. The fruits and vegetables in every share are grown right here in Dracut and Tewksbury. Your local farmer controls everything from seed to harvest, keeping an eye on your food every step of the way.
Farmer Dave’s is a small-scale farm, which means your food stays in tip-top shape. With all that you do, I know the last thing you want to worry about is if the food in your kitchen could make your kids sick. Your farm family won’t let that happen.
Most of your fruits and veggies never even touch pesticides. Instead, your farmer stops problems before they happen. Farmer Dave’s uses crop rotation. That means every season, there’s already a plan in place. Your farmer changes what’s growing in each field every year to keep a natural balance.
Crop rotation stops pests and copies the way that food grows in the wild. This keeps the bugs at bay and away from your food. It also helps build healthy soil because the different crops give it all the things it needs. Then, the happy dirt grows more happy plants!
When you order a CSA share at Farmer Dave’s, you don’t just get a box of clean, fresh food every week. You take your power back! One way that Farmer Dave’s puts the power in your hands is by letting you pick the exact kind of CSA box that’s right for your family.
You can pick a half share or a full share depending on how many people you’re feeding. Do your kids have a sweet tooth? Or maybe mom deserves a treat for once? Grab a share of tasty fruit, with the juiciest berries, stone fruits, apples, and more. You can get as much fresh, clean food as your family needs all year long. From Spring to Winter, Farmer Dave’s has you covered.
Whether you want to pick up your CSA share right here at the farm or get your box delivered a little closer to home, your farmer will make it happen. Farmer Dave’s drops off boxes in the Boston, Route 95, Route 3 North, and Route 93 areas. Just check out the map on the Farmer Dave’s website to find the closest pickup spot near you!
Plus, you can’t beat the price. With Farmer Dave’ CSA, you can save 20-50% at the farm vs. the grocery store. You’ll also enjoy members-only discounts on pick-your~own events and more. I mean, come on! With your new CSA share, you don’t have to spend an arm and a leg to get clean, safe food for your family. It’s really a no-brainer.
But don’t just take my word for it! Patricia Wilson of Danvers has been a longtime part of the farm family. She says “Farmer Dave’s is my absolute favorite place to stock up on fresh fruits & veggies! Everything is always so fresh and they always have awesome deals! Today I scored more Bell Peppers @ 50% off! Ever since my daughter told me about Farmer Dave's I have been going there the beginning of every month. I told all my friends about Farmer Dave's and have brought many people with me.”
Order Now! Food Approved by Local Farmers, Not Corporations
When you sign up for a Farmer Dave’s CSA share, it means you and your family will always have the cleanest, freshest food around. So what are you waiting for? Hurry and order your Farmer Dave’s CSA share before October 26th using the QR code below and take your power back!
Sincerely,
Farmer Dave’s
Main Farm
437 Parker Road
Dracut, MA 01826
978-454-3434
East Street Farm
460 East Street
Tewksbury, MA 01876
978-454-3434
Space Ad
Created for educational purposes for ENL 341: Copywriting.